.png)
RESUME
Universidad Iberoamericana Puebla, Mexico
2019-2022
Earned 84 credits toward a degree in International Business
Relevant Coursework: Marketing,
E-commerce, Imports & Exports, Finance, Global Markets, International Law
EDUCATION
Pace University, Lubin School of Business
2023-2024
Bachelor of Business Administration (BBA) – Advertising and Integrated Marketing Communications
Relevant Coursework: Advertising and Creative Strategy, Media Planning and Buying, Accounting, Business Analytics, Strategic Digital Marketing, International Advertising
Media Planning Campaign FORGE
September 2024- December 2024
Designed a Men' Skincare Brand and created a Media Flowchart for a year-long campaign, including mockups, print, digital, broadcast, and events.
International Advertising Campaign- Weight Watchers
September 2024- December 2024
Designed a Campaign for Weight Watchers in Barbados, where we localized the brand, creating an entrance strategy, as well as a year-long campaign.
Brand Marketing Team – AAF TIDE
December 2023- May 2024
One of 16 students selected based on outstanding work in academics. Design creative graphics including social media materials and part of the production team for the commercials for IMC campaign.
Client Marketing Strategy – Hudson Valley Shakespeare Festival
January 2023- May 2023
Developed comprehensive marketing strategy, including keyword optimization, backlink generation, and paid advertising ideas, and formulated effective social media SEO and SEM techniques.
EXPERIENCE
Chief Marketing Officer
Independent Musician and Songwriter
January 2025 to Present
-
Website Design: Utilize Bandzoogle software to create an interface with fans, providing updates on merchandise, upcoming events, and releases.
-
Social Media: Create and edit videos and photographs for posting on Instagram, TikTok, and YouTube to promote activities and releases. Boost posts using Meta Ads to drive viewership to the artist’s profile.
-
Photography & Videography: Utilize Adobe Photoshop and Fresco to enhance content, creating visually appealing advertisements. Utilize CapCut to make various presentations such as retro-looks for videos.
-
Merchandise: Create and design merchandise including t-shirts, hoodies, and tote bags for sale to fans.
-
Manage the copywriting of all artist creations to secure financial streams.
Marketing & Digital Strategy Intern
GOTHAM PARK
May to August 2024
-
Website optimization to enhance user experience and drive engagement.
-
Managed social media advertising campaigns to increase brand visibility and reach target audiences.
-
Photographs and video events to capture key moments and create compelling visual content.
-
Develop newsletters to keep the community informed and engaged.
-
Works on developing the branding kit to ensure consistent and cohesive brand representation.
Overnight Camp Counselor
CAMP W*K
June to August 2021 & 2022
-
Mentored & supervised 20 campers in boating skills, arts/crafts, and photography, creating an active learning environment.
-
Photographed activities and created social media content to inform camper’s parents and advertise camp attributes.
-
Created a camp video highlighting activities and awards following the theme of a popular television show.
Marketing Intern
FUNAMBULO
January to May 2022
-
Managed social media accounts for two clients, creating and designing posts and presenting analytics results to drive revenues and business awareness.
-
Photographed the venues of 2 client accounts for posting on social media.
Customer Service Manager
CACHITO MIO
August to November 2020
-
Ensured guest satisfaction with rooms and services while providing excellent customer service.
-
Conducted room inspections to maintain quality standards and create a pleasant environment.
ACTIVITIES AND VOLUNTEERING
ARTS AMBASSADOR
ARTSWESTCHESTER
JANUARY 203 TO PRESENT
Assisted in workshops, art-mobile programs, and events, including developing a workshop on Instagram usage.
MARKETING INTERN
MIXTECA
AUGUST TO DECEMBER 2022
- Managed social media and website for a non-profit organization assisting underprivileged immigrants.
- Captured photographs of fundraising events and researched marketing strategies.
- Help reach over 10,000 more than the previous year in the Brooklyn Gives campaign.
SOCIAL MEDIA MANAGER
ENTREPRENEURSHIP CLUB
JANUARY TO MAY 2022
Created engaging polls on Instagram and Facebook, and formulated a comprehensive marketing proposal.
MEMBER
PHOTOGRAPHY CLUB
AUGUST TO DECEMBER 2019
- Assisted to workshops, and creative photoshoots.
- Participated in a school gallery presentation.
PRESIDENT
IMEX AND POLITICS
SEPTEMBER 2018 TO MAY 2019
Led discussions on global politics and designed informative infographics and posters.
ARTS AMBASSADOR
ARTSWESTCHESTER
JANUARY 203 TO DECEMBER 2024
Assisted in workshops, art-mobile programs, and events, including developing a workshop on Instagram usage.