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Natalia Haims Photography

RESUME

EXPERIENCE

Marketing Associate

Hedgeye Risk Management

July 2025 to Present

  • Website optimization to enhance user experience and drive engagement.

  • Built email marketing campaigns for day-to-day promotions and special events like Cyber November, helping the team reach a $1M increase on a year-to-year comparison.

  • Supported the design of social media campaigns and creatives for Meta, X, LinkedIn, and AdRoll, ensuring all consumer-facing content was elevated and on-brand.

  • Created landing pages from scratch for Hedgeye's products, events, and sector heads, connecting them to active campaigns in Salesforce.

  • Managed daily and weekly owned media posts for specific products.

  • Developed weekly reports on CPA, CPC, and new subscribers using Salesforce, Pardot, Unbounce, and ad platforms, and proposed strategies to improve performance.

  • Supporting the marketing strategy for Hedgeye Live 2026, contributing to event campaign development, billboard creative, and promotional materials to drive attendee growth.

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Gotham Park Natalia Haims
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Chief Marketing Officer

Independent Musician and Songwriter

January 2025 to Present

  • Website Design: Utilize Bandzoogle software to create an interface with fans, providing updates on merchandise, upcoming events, and releases. 

  • Social Media: Create and edit videos and photographs for posting on Instagram, TikTok, and YouTube to promote activities and releases. Boost posts using Meta Ads to drive viewership to the artist’s profile. 

  • Photography & Videography: Utilize Adobe Photoshop and Fresco to enhance content, creating visually appealing advertisements. Utilize CapCut to make various presentations such as retro-looks for videos. 

  • Merchandise: Create and design merchandise including t-shirts, hoodies, and tote bags for sale to fans. 

  • Manage the copywriting of all artist creations to secure financial streams. 

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Marketing & Digital Strategy Intern

GOTHAM PARK

May to August 2024

  • Website optimization to enhance user experience and drive engagement.

  • Managed social media advertising campaigns to increase brand visibility and reach target audiences.

  • Photographs and video events to capture key moments and create compelling visual content.

  • Develop newsletters to keep the community informed and engaged.

  • Works on developing the branding kit to ensure consistent and cohesive brand representation.

Gotham Park Natalia Haims
Gotham Park Natalia Haims
Camp W*K Natalia Haims

Overnight Camp Counselor

CAMP W*K

June to August 2021 & 2022

  • Mentored & supervised 20 campers in boating skills, arts/crafts, and photography, creating an active learning environment.

  • Photographed activities and created social media content to inform camper’s parents and advertise camp attributes.

  • Created a camp video highlighting activities and awards following the theme of a popular television show.

Marketing Intern

FUNAMBULO

January to May 2022

  • Managed social media accounts for two clients, creating and designing posts and presenting analytics results to drive revenues and business awareness.

  • Photographed the venues of 2 client accounts for posting on social media.

La Huerta Natalia Haims
Cachito Mio Natalia Haims

Customer Service Manager

CACHITO MIO

August to November 2020

  • Ensured guest satisfaction with rooms and services while providing excellent customer service.

  • Conducted room inspections to maintain quality standards and create a pleasant environment.

ACTIVITIES AND VOLUNTEERING

ARTS AMBASSADOR

ARTSWESTCHESTER

JANUARY 203 TO PRESENT

Assisted in workshops, art-mobile programs, and events, including developing a workshop on Instagram usage.

MARKETING INTERN

MIXTECA
AUGUST TO DECEMBER 2022

- Managed social media and website for a non-profit organization assisting underprivileged immigrants.

- Captured photographs of fundraising events and researched marketing strategies.

- Help reach over 10,000 more than the previous year in the Brooklyn Gives campaign.

SOCIAL MEDIA MANAGER

ENTREPRENEURSHIP CLUB
JANUARY TO MAY 2022

Created engaging polls on Instagram and Facebook, and formulated a comprehensive marketing proposal.

MEMBER

PHOTOGRAPHY CLUB

AUGUST TO DECEMBER 2019

- Assisted to workshops, and creative photoshoots.

- Participated in a school gallery presentation.

PRESIDENT

IMEX AND POLITICS

SEPTEMBER 2018 TO MAY 2019

Led discussions on global politics and designed informative infographics and posters.

ARTS AMBASSADOR

ARTSWESTCHESTER

JANUARY 203 TO DECEMBER 2024

Assisted in workshops, art-mobile programs, and events, including developing a workshop on Instagram usage.

Media Planning Campaign FORGE

September 2024- December 2024

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Designed a Men' Skincare Brand and created a Media Flowchart for a year-long campaign, including mockups, print, digital, broadcast, and events.

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ACADEMIC
PROJECTS

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International Advertising Campaign- Weight Watchers

September 2024- December 2024

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Designed a Campaign for Weight Watchers in Barbados, where we localized the brand, creating an entrance strategy, as well as a year-long campaign.

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Brand Marketing Team – AAF TIDE

December 2023- May 2024

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One of 16 students selected based on outstanding work in academics. Design creative graphics including social media materials and part of the production team for the commercials for IMC campaign.

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Client Marketing Strategy – Hudson Valley Shakespeare Festival

January 2023- May 2023

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Developed comprehensive marketing strategy, including keyword optimization, backlink generation, and paid advertising ideas, and formulated effective social media SEO and SEM techniques.

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Brand Strategy Campaign - All Detergent

September 2023-December 2023

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Created an IMC campaign for All detergent, targeting a broad audience under a $50-75 million budget, emphasizing sustainability and cold water washing.

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SemRush

Website
Design

Adobe Ligthroom

Digital
Marketing

Google Trends

Photoshop

Ad Platforms

Canva

Microsoft Office
Suite

Adobe Fresco

SKILLS

Social Media Management

SEO

CapCut

MOZ Pro

Salesforce

Canva

Simmons MRI

Google Ads

Billingual : English and Spanish

Interests: 
Photography, Children, Community Involvement, Social Media, Marketing, International Relations, Product Branding, Videography, Media Planning and Buying, Marketing Analytics, Marketing Research, Finance

Releasing Music on Digital Streaming Platforms LinkedIn Certification

lululemon - Omnichannel Marketing Job Simulation

Google Fundamentals of Digital Marketing Certification

Master Digital Marketing by LinkedIn

Universidad Iberoamericana  Puebla, Mexico

2019-2022

Earned 84 credits toward a degree in International Business

Relevant Coursework: Marketing,

E-commerce, Imports & Exports, Finance, Global Markets, International Law

EDUCATION

 Pace University, Lubin School of Business

2023-2024

Bachelor of Business Administration (BBA) – Advertising and Integrated Marketing Communications  

Relevant Coursework: Advertising and Creative Strategy, Media Planning and Buying, Accounting, Business Analytics, Strategic Digital Marketing, International Advertising

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