HVSF

The Hudson Valley Shakespeare Festival (HVSF) is a theatrical event held in the Hudson Valley, NY. It presents professional performances of Shakespearean plays apart from other classical works in an outdoor theater setting. It was Founded in 1987, and typically runs during the summer months, offering a blend of high-quality performances, workshops, educational programs, and community engagement activities.

For this project, my team and I developed recommendations for the HVSF strategy, encompassing SEO, SEM, social media ads, and organic content. Our objective was to raise awareness about the festival, achieve higher rankings in Google search results, align the brand effectively across various social media platforms, and increase sales of summer tour tickets and other activities held at the festival grounds.