IMC CAMPAIGN

All Laundry Detergent is a renowned brand produced by Henkel, offering various products tailored for laundry needs. Their lineup includes liquid detergents, powder detergents, stain removers, and other laundry additives. The brand is acclaimed for its affordability and formulation, which are suitable for sensitive skin care.

My team and I developed an Integrated Marketing Communications (IMC) campaign focused on All Detergent's cold water washing products for our project. Our approach involved thorough primary and secondary research utilizing resources such as Simmons, Statista, SemRush, Moz Pro, and The United States Census, among others, to gather essential insights. Subsequently, we formulated an organizing idea, established a budget, and crafted creative visuals comprising advertisements, commercials, cartoon characters, and printed ads.

Our campaign, named "the Bubbles campaign," centers around the tagline "All does it all," using the imagery of bubbles to symbolize meeting the diverse needs of customers.